试错之后，实体商业还要做直播吗？
对于不少购物中心来说，直播带货似乎又成为了一次 “无效投入”，并引发出 “是否还要继续做直播”、“是不是把直播与促销合并” 等等疑问 ... 从选品、策划，到直播、下单，再到物流、分账，购物中心直播既与品牌、营销、平台流量紧密联系，又自成体系，具备独立商业闭环潜质 ... 我们认为，实体商业做 “直播带货” 的意义，不在于固有的运营及其收益结构，而在于创新的流量变现模式。
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