Securities Times
2022.05.21 17:33

元宇宙也能卖车?造车新势力又有新玩法,投资机构这样看…

以互联网 + 高端技术的造车新势力一直走在时代的最前沿,作为资本宠儿、变革先锋,营销手段也不例外。近日,作为国内新能源的代表品牌,小鹏便以直播造势,数字藏品添火的元宇宙营销成功破圈。海外市场,除了丰田和日产外,德国大众和梅赛德斯·奔驰集团等海外汽车厂商也在使用元宇宙的相关玩法。

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