TechCrunch
2022.06.22 02:00

TikTok influencer turned biotech founder has marketing down to a science

Anja Health CEO and founder, Kathryn Cross, knows all too well that banking cord blood stem cells can be life. After losing her brother who could not find a donor in time, Cross founded Anja Health with the mission of making storing stem cells accessible to everyone– regardless of race, socioeconomic status, or income.

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