Lenovo teams up with Meta, big things are happening in AI and mixed reality
Lenovo Group and Meta announced the establishment of a new XR partnership to jointly develop and sell Lenovo's mixed reality products. This collaboration will accelerate the application of mixed reality technology in areas such as productivity, learning, and entertainment. As the next-generation computing platform, Meta Horizon OS features technologies such as inside-out tracking, providing a more natural interactive system and social presence for mixed reality. The growth of the mixed reality market has created new opportunities for specialized hardware, and there will be more mature XR products coming to market in the future
On April 22, Lenovo Group (00992) announced a new XR partnership with Meta, a global leader in artificial intelligence and mixed reality technology. Lenovo will be the first to support Meta Horizon OS and will provide developers with more choices through a large hardware ecosystem to develop applications on the platform and reach audiences. The two parties will collaborate to develop and market Lenovo's mixed reality products.
This new hardware ecosystem runs on Meta Horizon OS, leveraging Lenovo's past experience in co-designing Oculus Rift S with Meta and its deep engineering expertise to develop mixed reality devices for productivity, learning, and entertainment.
Yang Yuanqing, Chairman and CEO of Lenovo Group, stated, "Mixed reality is changing the way people interact with computers by integrating digital experiences with physical spaces, leading to new levels of productivity, learning, and gaming. Building on our successful partnership, Lenovo combines Meta Horizon OS with our leadership and innovation in personal computing to accelerate the adoption of new user scenarios in mixed reality such as virtual screens, remote rendering, content consumption, and immersive training."
Meta Horizon OS is the next-generation computing platform developed by Meta over the past decade, featuring technologies like inside-out tracking for more natural interaction systems and social presence, including eye, facial, hand, and body tracking. For mixed reality, it has built a complete technology stack for blending digital and physical worlds, including high-resolution pass-through, scene understanding, and spatial anchoring.
The growth of the mixed reality market and the increasing popularity of use cases such as gaming, entertainment, fitness, productivity, and social presence create new opportunities for specialized hardware. Similar to what we have seen in the personal computer and smartphone industries, a broad hardware ecosystem that produces both general-purpose computing devices and more specialized products can best serve consumers, all running on a common platform.
In the future, as hardware and software continue to improve and prices decrease, the XR market will see more mature products. Furthermore, the combination of XR devices and applications with artificial intelligence capabilities will have a significant impact, offering a wide range of applications for personal computer and smart device users. Lenovo's collaboration with Meta will enhance the impact of mixed reality technology on Lenovo users