Taylor Swift Is ‘Free’ Again, But Just How Much Is Her ‘Fearless’ Strategy Worth?

Swift started blocking use of her songs for synchronization after Scott Borchetta, the CEO of her former label Big Machine Records, sold her catalog in a $300 million acquisition of the label to Scooter Braun in June 2019 ... Blocked from any say in the deal, Swift publicly denounced Braun over the purchase—eventually using her rights as a songwriter to veto any use of the music he acquired, other than the sale, radio play or streaming of it ... Swift chose country stars Keith Urban and Maren Morris to join her on two of six “from the vault” songs for Fearless (Taylor’s Version).