2024 北京车展开幕，何小鹏在被问到有没有与雷军交流关于汽车营销时称：“我们有很多交流，但是有一些能力是天赋的，也不好学。”
何小鹏还表示，“我觉得雷总的营销能力比我强，但是我觉得我要在技术能力要做得比他强。我觉得每一家公司要找到自己的根，自己的基因。但是我们也要把营销能力大幅提高。最近这两个月的效果非常的明显，但是我觉得还不够，未来会继续往前。”
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